CATI Research | Solugo Research

CATI Research | Solugo Research

CATI is Computer Assisted Telephonic Interview which aids in penetrating difficult to reach audience in large numbers. It is a B2B market research technique which is used for conducting surveys via telephone interview. The questionnaire is scripted in a software application which can also be customized according to the interviewee’s responses making surveying process seamless, efficient and easier. The responses are converted into statistics aiding in deep analysis and arriving at conclusions faster

Reasons Why Loyalty Programs Are Imperative For Marketers | | Solugo

Reasons Why Loyalty Programs Are Imperative For Marketers | | Solugo

Data collection methods are essential for gathering information in research studies. Here are five data collection methods commonly used to obtain both quantitative and qualitative data:

Second Wave of Pandemic - What does it mean for Business Industries? | Solugo

Second Wave of Pandemic - What does it mean for Business Industries? | Solugo

The second wave of the pandemic has left the country in a state of ultimate panic and utter chaos. Businesses are constantly searching for new ways to tackle and survive the second wave.

Fearing the unknown: The process of Rebranding | | Solugo

Fearing the unknown: The process of Rebranding | | Solugo

We have often heard that companies are failing in the process of rebranding. What do you think? Does rebranding result in loss and failure? But before that let’s understand what Rebranding is.